13 New Products Coming To Sephora This Fall

This past weekend, Sephora took over Los Angeles to celebrate year two of its pop-up event called SEPHORiA: House of Beauty. Over two days, hundreds of products are showcased and sold, while influencers and celebs hold master classes and meet-and-greets. It's also where brands give previews of new launches, and this year that involved a ton of holiday releases. If you didn't get your hands on all the exclusive product in L.A., don't worry; Sephora has even more newness in store.

While the retailer is getting a jump on the holidays, Sephora hasn't forgotten about the fall season. This month, its aisles are being stocked with lots (and we mean lots) of products across skin, hair, and makeup. But we'll let you see it all for yourself. Check out some of the hottest new launches coming to Sephora in September, ahead.

At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.

Summer Fridays CC Me Serum

Instagram-favorite Summer Fridays expanded its lineup with a new serum, the brand's first non-mask product. This product works to brighten skin with vitamin C and hydrate with squalane.

Summer Fridays CC Me Vitamin C Serum, $Array, available at SephoraRefinery 29

Belief Aqua Bomb Hydrating Toner

Did summer leave you with dehydrated skin? Give it the moisture it needs with this hydrating and calming toner. It feels super refreshing without stripping the skin, thanks to ingredients like honeysuckle.

Belif Aqua Bomb Hydrating Toner, $Array, available at SephoraRefinery 29

Farsáli Unicorn Antioxidant Lip Mask


If you loved Farsáli's best-selling Unicorn Essence, there's now a sister product for your lips. This mask delivers the ultimate hydration overnight for a softer pout in the A.M. It can also be used as a smoothing base before applying lipstick.

FARSÁLI Unicorn Antioxidant Lip Mask, $Array, available at SephoraRefinery 29

Briogeo B.Well 100mg CBD + Arnica Flower Soothing Skin & Scalp Oil

The CBD beauty craze isn't slowing down, and Briogeo is the latest brand to join the wave with its new oil that works for the skin and scalp. It promises to calm and lock in moisture with 100mg of cannabidiol.

Briogeo B.Well Soothing Skin & Scalp Oil, $Array, available at SephoraRefinery 29

Farmacy Very Cherry Clean Makeup Meltaway Cleansing Balm

Farmacy's award-winning cleansing balm is getting remixed with a limited-edition cherry scent and pink color. It still melts away makeup and gently exfoliates, but now with acerola cherry, it also brightens and firms the skin.

Farmacy Very Cherry Clean Makeup Meltaway Cleansing Balm, $Array, available at SephoraRefinery 29

Peter Thomas Roth Pro Strength Retinoid Peptide Serum

With high concentrations of retinoid and peptides, this serum aims to deliver youthful-looking skin and smoother texture. Early reviewers on Sephora.com love how it doesn't leave skin dry or flaky, despite its potency.


Peter Thomas Roth Pro Strength Retinoid Peptide Serum, $Array, available at SephoraRefinery 29

Lilah B. Glisten & Glow

This illuminator, which can be used anywhere from the eyes to the cheekbones, has a new dusty pink shade — called b.captivating — that's a perfect pop of shimmer.

Lilah B. Glisten & Glow, $Array, available at SephoraRefinery 29

Algenist GENIUS Liquid Collagen Hand Cream

Our hands are exposed to the sun a great deal, but they're often the last place we think to place sunscreen — that is, until dark spots start to appear. You can prevent sun damage with this collagen-packed hand cream that brightens and evens out the skin.

Algenist GENIUS Liquid Collagen Hand Cream, $Array, available at SephoraRefinery 29

Tower 28 Beauty BeachPlease Tinted Lip + Cheek Balm

Named after a Santa Monica lifeguard tower and inspired by California's chill lifestyle, Tower 28 Beauty has made its way to Sephora. The brand has multi-tasking products, like this tinted balm that can work for the lips and the cheeks.

Tower 28 Beauty BeachPlease Tinted Lip + Cheek Balm, $Array, available at SephoraRefinery 29

Kaja Wink Stamp Wing Eyeliner Stamp & Pen

Winged eyeliner can be tricky for many of us. Kaja gets it, so the brand created this duo that comes with a wing stamp pen, which you place at the edge of the eye, and a liner, which is used to line the lids. It's everything you need to fake major cat-eye skills.

Kaja Wink Stamp Wing Eyeliner Stamp & Pen, $Array, available at SephoraRefinery 29

Pat McGrath Labs Mothership VI Eyeshadow Palette - Midnight Sun

If you're on the market for a new eyeshadow palette for fall and you're willing to shell out some coins, look no further than this high-pigmented palette. It comes with all the shades you need for the fall and holiday season — whether you're trying to stay more neutral with bronze shades or have fun with color by swiping on violet.

PAT McGRATH LABS Mothership VI Eyeshadow Palette - Midnight Sun, $Array, available at SephoraRefinery 29

Huda Beauty Life Liner Double Ended Eyeliner Liquid & Pencil

With all the time it takes to get your eyeliner just right, there's nothing worse than having it melt off. That's why this double-ended eyeliner, that promises to stay put for 48 hours, was created. There's a sleek, matte liquid brush on one side. And if you prefer a pencil, the other side has a formula that easily glides on, giving you the precision you need.

Huda Beauty Life Liner Double Ended Eyeliner Liquid & Pencil, $Array, available at SephoraRefinery 29

Innisfree (Green Tea) Hydrating Cleansing Oil

K-beauty brand Innisfree has officially joined the Sephora roster, including the best-selling green tea line. This cleansing oil dissolves everything from sunscreen to makeup while still providing maximum hydration.

Innisfree (Green Tea) Hydrating Cleansing Oil, $Array, available at SephoraRefinery 29

Like what you see? How about some more R29 goodness, right here?